Private Equity Is Buying the Trades.
We're Building What Beats It.
AllBetter is the independent marketplace in a $600B+ U.S. home-services market — bids instead of lead fees, Stripe escrow instead of hope, and the category's only open pricing dataset. Bootstrapped since 2016. Three apps live.
Three Apps. One Loop.
Real screens from the shipped apps — demand, supply, and operations on one liquidity pool. The 60-second story traces one $500 job end to end: posted, bid, escrowed, released, and running as a business on Field.
Three Forces Are Converging on One Opening.
The PE roll-up wave created a price umbrella.
KKR owns Neighborly. Roto-Rooter, ARS, Apex — consolidated behind national brands. Our published study found franchise pricing runs 30–60% above local independents for the same work. Every markup is a customer waiting for an alternative.
AI answer engines reward whoever publishes the data.
Search is becoming answers, and answers cite structured, transparent sources. AllBetter operates the category's only open bid dataset and ownership registry — the citations AI engines need and incumbents can't publish without indicting their own model.
Skilled labor is the scarce asset. Matching is the bottleneck.
The trades face a structural worker shortage — every wasted lead and unanswered call burns scarce capacity. A marketplace where pros bid only on jobs they want is the efficient allocation layer the shortage demands.
We Publish the Numbers Nobody Else Can.
From the AllBetter Marketplace Report — real bids, open methodology.
Angi and the roll-ups structurally cannot publish this — price transparency breaks lead-gen economics and franchise premiums. We publish it as a growth engine: the full Marketplace Report compounds as citations, backlinks, and AI-answer presence.
Three Players. Two of Them Are Broken.
A $600B+ U.S. market today, projected to $989B globally by 2031 — digitizing and consolidating at the same time.
Angi, Thumbtack
Sell the same homeowner to 4–6 pros at $15–$75 per lead, win or lose. Both sides churn. Public markets price the model accordingly: ANGI trades near 0.54× revenue.
KKR / Neighborly & co.
Buy local operators, raise prices behind national brands — the 30–60% franchise premium our study documents. Works only while customers can't see the markup.
AllBetter
Bids, escrow, published prices. The independent, transparency-native marketplace — the position neither incumbent can pivot into without destroying its own economics.
The wedge isn't outspending incumbents — it's making their economics visible. Our comparison engine already ranks for their brand searches: Angi alternatives · HomeAdvisor alternatives · who owns Angi.
Three Revenue Engines. One Liquidity Pool.
Free demand
Homeowners, landlords & PMs post jobs free — demand acquisition at marketplace cost, not lead-gen cost.
$0 — fills the poolCompletion fee
Pros bid free, pay a completion fee only on completed, customer-approved work — revenue aligned with delivered outcomes.
Fee on completed jobsSaaS retention
Winning pros graduate to running their whole business on AllBetter — scheduling, dispatch, invoicing.
$29–$129 / moEach engine feeds the next: free demand attracts pros → completed jobs prove the platform → operators convert to recurring SaaS — marketplace take-rate plus SaaS retention on one liquidity pool, with Stripe escrow as the trust rail under all of it.
Five Assets Competitors Can't Copy Overnight.
22,582 published bids and counting — the citation source for the category's pricing questions.
The sourced "who owns this brand" record — branded-search real estate incumbents can't touch without self-incrimination.
Published pricing analysis — every documented PE markup becomes a user-acquisition story.
Stripe-native payments and identity — trust infrastructure, not a badge program.
Built to default-alive economics since 2016 — capital buys acceleration, not survival.
A technical operator who has done this before.
Tarik Khribech — MS Computer Science (Elmhurst), payments years at Citi and Discover, 18 years building businesses: 400+ retail doors by 2008, a Chicago Tribune–featured import brand, and since 2016 the marketplace you're reading about. Featured by WGN-TV, WGN Radio, Chicago Tribune.
$2M–$5M to Fund the Category Design Engine.
Not survival capital — acceleration capital on a machine that already runs.
The playbook is already public and working: publish the data → own the comparison searches → convert the distrust PE creates into liquidity on the only transparent marketplace in the category.
The Anti-Roll-Up Is
One Conversation Away.
Direct line to the founder. Data room, deck, and marketplace metrics on request.