Covering home services?
We'll make your story better.
Company facts, founder interviews, citable cost data, and ready-to-use assets — built for deadlines.
Email hello@allbetterapp.comInterview requests and asset questions answered within 24 hours.
Fast facts
Boilerplate — copy-paste ready
AllBetter is a Chicago-built home-services marketplace that connects homeowners with ID-verified local pros through three connected apps: AllBetter for homeowners, JobPro for contractors, and Field, business software for home-service companies. Homeowners describe a job once and compare real bids from local pros — typically 3 bids in 10 minutes — with payment held in escrow from booking through completion. Founded in 2016 as ChoreRelief and rebranded to AllBetter in 2020, the company is 100% bootstrapped.
Founder & CEO — Tarik Khribech
Born in Morocco, built in Chicago. After a master's in Computer Science and early roles at Citi and Discover, Tarik launched his first business in 2008 and grew it to 400+ retail locations — then founded ChoreRelief in 2016 to fix how homeowners find help and how tradespeople find work.
His throughline: lifting small, mom-and-pop businesses and immigrant founders toward their slice of the American Dream.
What Tarik can speak to
Grounded takes with skin in the game — quotes, background, or on-air.
What lead-selling platforms cost contractors
The economics squeezing the trades — from the founder building the alternative.
Trust and escrow in home services
Why payment disputes break the trades — and what escrow changes.
Bootstrapping a marketplace
Three apps, zero venture capital — trade-offs no funded founder will admit.
Immigrant entrepreneurship
First businesses, second acts, and what immigrant founders actually need.
The skilled-trades labor market
What thousands of posted jobs and bids reveal about demand and the contractor shortage.
Home-project costs
What common repairs actually cost, backed by our published cost-guide research.
Data journalists can cite
Sourced research on home-services costs and contractor economics. Cite with attribution and a link.
What contractor leads really cost
Our flagship data page on lead pricing across major platforms. Cost guidesHome-project cost guides
Sourced pricing research across dozens of common home projects. Marketplace reportBids on the same job post
On 59% of U.S. job posts with two or more priced bids, the top bid was more than twice the lowest. Method published; aggregate tables on request. Cite as "AllBetter Marketplace Report 2026" with a link. CustomRequest a data pull
Working on a story that needs numbers? Email hello@allbetterapp.com and tell us what you need.Media kit
Logos
Use on light backgrounds. Don't recolor, distort, or add effects.
Brand colors
Founder headshot download is in the founder section above. Product screenshots available on request — email us and we'll send current-version captures.
Working on a story?
Quotes, data, background, or a founder who picks up the phone — we move on your deadline, not ours.
Email hello@allbetterapp.com