Covering home services?
We'll make your story better.
Company facts, founder interviews, citable cost data, and ready-to-use assets — built for deadlines.
Email hello@allbetterapp.comInterview requests and asset questions answered within 24 hours.
Fast facts
Boilerplate — copy-paste ready
AllBetter is a Chicago-built home-services marketplace that connects homeowners with ID-verified local pros through three connected apps: AllBetter for homeowners, JobPro for contractors, and Field, business software for home-service companies. Homeowners describe a job once and compare real bids from local pros — typically 3 bids in 10 minutes — with payment held in escrow from booking through completion. Founded in 2016 as ChoreRelief and rebranded to AllBetter in 2020, the company is 100% bootstrapped.
Founder & CEO — Tarik Khribech
Born in Morocco, built in Chicago. After a master's in Computer Science and early roles at Citi and Discover, Tarik launched his first business in 2008 and grew it to 400+ retail locations — then founded ChoreRelief in 2016 to fix how homeowners find help and how tradespeople find work.
His throughline: lifting small, mom-and-pop businesses and immigrant founders toward their slice of the American Dream.
What Tarik can speak to
Grounded takes with skin in the game — quotes, background, or on-air.
What lead-selling platforms cost contractors
The economics squeezing the trades — from the founder building the alternative.
Trust and escrow in home services
Why payment disputes break the trades — and what escrow changes.
Bootstrapping a marketplace
Three apps, zero venture capital — trade-offs no funded founder will admit.
Immigrant entrepreneurship
First businesses, second acts, and what immigrant founders actually need.
The skilled-trades labor market
What thousands of posted jobs and bids reveal about demand and the contractor shortage.
Home-project costs
What common repairs actually cost, backed by our published cost-guide research.
Data journalists can cite
Sourced research on home-services costs and contractor economics. Cite with attribution and a link.
Media kit
Logos
Use on light backgrounds. Don't recolor, distort, or add effects.
Brand colors
Founder headshot download is in the founder section above. Product screenshots available on request — email us and we'll send current-version captures.
Working on a story?
Quotes, data, background, or a founder who picks up the phone — we move on your deadline, not ours.
Email hello@allbetterapp.com