AllBetter · Investor Deck · Seed / A Open · 2026

Private Equity Is
Buying the Trades.
We Are Building What Beats It.

The independent home-services marketplace: bids instead of lead fees, Stripe escrow instead of hope, and the category's only open pricing dataset.

3apps in production
27,000+verified pros
22,582bids published
$0outside capital
The problem, part one

One Lead Fee. Two Losers.

Legacy platforms charge pros $15–$75 per lead, win or lose — and sell the same homeowner to 4–6 of them at once.

What the lead fee buys today $15–$75 per lead, paid before any work exists
  • Homeowner's number sold to strangers
  • Pros race 5 competitors to a phone call
  • Fee rolls into every quote
  • Market grades the model: ANGI at 0.54x revenue
What it costs on AllBetter $0 pros bid free; a flat 15% only on completed, approved work
  • Number hidden until the homeowner hires
  • Pros bid only on jobs they want
  • Platform earns only when work completes
  • Escrow protects both sides
The problem, part two

Roll-Ups Built a Price Umbrella.

KKR owns Neighborly. Roto-Rooter, ARS, Apex — local operators consolidated behind national brands, then priced 30–60% above local independents for the same work.

Local independent Base price PE / franchise brand +30–60% Same job Source: The Franchise Tax — AllBetter 2026 study, published methodology

Every quiet markup is a customer waiting for an alternative.

Why now

Three Forces, One Opening.

PE CONSOLIDATION price umbrella overhead AI ANSWER ENGINES cite open, structured data LABOR SCARCITY matching is the bottleneck THE TRANSPARENT MARKETPLACE the seat incumbents cannot take

Incumbents cannot publish prices without breaking their own economics. We already do.

The solution

Bids. Escrow. Published Prices.

  • Pros come to youPost free, Stripe-verified pros compete with binding bids.
  • Money that cannot ghostEscrow holds funds until the customer approves the work.
  • Prices in the openEvery market stat published — the growth engine incumbents can't copy.

41 seconds of real product capture. No actors, no renders.

The product

Three Apps. One Liquidity Pool.

HomeFixDemand — homeowners, landlords, PMsAllBetter HomeFix app posting a job and comparing verified bids
JobProSupply — pros and tradespeopleAllBetter JobPro app browsing local jobs and bidding
FieldOperations — service businessesAllBetter Field app business dashboard with revenue and schedule
How it works

From Post to Paid — Escrow in the Middle.

Post

60 seconds, free, photos and a zip. Phone number stays hidden.

Bids land

First bid in ~10 minutes in top metros; median 3 competing bids per job.

Escrow releases

Stripe holds the money until the customer approves the finished work.

The platform gets paid only when both sides got what they came for.

The data moat

22,582 Bids. Published.

Median high-vs-low spread on the same job, by trade — the information asymmetry this marketplace closes.

Flooring356% Roof repair300% HVAC257% Handyman200% Electrician192% Plumbing165% Landscaping133% Cleaning100% Median spread: +140% across all trades · 59% of multi-bid jobs see one quote more than double another

Angi cannot publish this without explaining what the lead fee bought.

Market

Digitizing and Consolidating at the Same Time.

$989B global by 2031 $600B+ U.S. home services today
  • Lead-gen is repricedThe public market grades the model: ANGI near 0.54x revenue.
  • Roll-ups need opacityThe 30–60% franchise premium only survives while customers can't see it.
  • The transparent seat is emptyNeither player can take it without destroying its own economics.
Positioning

The Top-Right Is Unoccupied.

PRICE TRANSPARENCY: HIGH PRICE TRANSPARENCY: LOW MISALIGNED ALIGNED INCENTIVES Angi / Thumbtack paid per lead, win or lose PE roll-ups opaque national pricing AllBetter published prices · paid on completion
Business model

Marketplace Take-Rate Plus SaaS Retention.

ONE LIQUIDITY POOL HomeFix free demand JobPro 15% on completion Field $29–$129 / mo
  • Demand costs marketplace, not lead-genFree posting fills the pool without paid-lead economics.
  • Revenue aligned with outcomesA flat 15% only on completed, customer-approved work.
  • Winners graduate to SaaSOperators run scheduling, dispatch, invoicing on Field — recurring revenue on retained supply.
Defensibility and proof

Compounding Assets, Measured in the Open.

Moats competitors can't copy overnight
  • The open bid dataset — the category's citation source
  • The ownership registry — branded-search real estate incumbents can't touch
  • Fairness Score — every PE markup becomes acquisition
  • Stripe escrow + identity rails — trust infrastructure
  • Bootstrapped discipline — default-alive since 2016
Where it stands today
  • 27,000+ verified pros on platform
  • 4.2 average App Store rating
  • ~10 minute median first bid, top metros
  • Comparison engine ranks on incumbent brand searches
  • Three apps live — demand, supply, operations
Founder

A Technical Operator on His Third Act.

Tarik Khribech, founder and CEO of AllBetter

Tarik Khribech — Moroccan-born, Chicago-built. MS Computer Science (Elmhurst College); payments years at Citi and Discover. Featured by WGN-TV, WGN Radio, and the Chicago Tribune.

He has built distribution before — and gives back through it: 400+ retail doors by 2008; a Tribune-featured import brand returning $25,000+ to Moroccan cooperatives; since 2016, this marketplace.

2008 — 400+ retail doors 2012 — "Moroccan Gold" 2016 — ChoreRelief 2020 — AllBetter
The raise

$2M–$5M for the Category Design Engine.

$2–5M Seed / A
  • Growth and demand40%
  • Product and engineering30%
  • Supply and market launch20%
  • Data and trust infrastructure10%

Marketplace figures: AllBetter Marketplace Report (22,582 bids, open methodology). Franchise premium: The Franchise Tax, 2026. $989B global by 2031 per Grand View Research; $600B+ U.S. per industry estimates. ANGI multiple from public market data at time of writing. JobPro: flat 15% on completed, customer-approved jobs only. Field: $29–$129/mo. Pros verified via Stripe Identity.

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